Project Summary
Industry: Property Management & Residential Sales/Lettings
Location: Putney, London SW15, United Kingdom
Deliverable: WordPress marketing website revamp
Objectives: Improve credibility, clarify services for landlords/sellers, increase valuation and management enquiries
Core Services Provided: UX architecture, brand messaging, UI design, WordPress development, on-page SEO, performance optimisation, conversion funnel design
About the Client
Putney Property Management is a London-based property services company located on Upper Richmond Road in Putney (SW15).
They support:
Landlords looking for full or partial property management
Homeowners and investors needing accurate sales and rental valuations
Tenants searching for well-managed homes in SW15 and neighbouring areas
The business positions itself on hassle-free management, local market insight, and transparent service, but the previous site did not fully communicate this or convert visitors into enquiries.
The Challenge
Putney Property Management approached A8OM Branding & Marketing because the existing website was not acting as a serious lead-generation asset.
Key pain points:
Unclear value proposition:
The benefits of using Putney Property Management over local competitors were not obvious. The promise of “hassle-free property management” and accurate valuations was underplayed.Disjointed information architecture:
Sales, lettings, and management content lacked a clear structure. Landlords could not quickly see what was included in management, how fees worked, or how to start.Low conversion focus:
Calls-to-action were inconsistent and not aligned with key business goals: valuations, landlord sign-ups, and management enquiries.Minimal SEO alignment:
The site was not strategically targeting high-intent local terms such as “property management Putney”, “Putney letting agent”, or “rental valuation SW15”.
Putney Property Management needed a modern, local-SEO driven WordPress site that made it easy for landlords and owners to enquire and easy for Google to understand.
Project Objectives
A8OM designed the project around five clear objectives:
Clarify positioning as a dedicated Putney-focused property management and valuation partner.
Organise services into simple journeys for landlords, sellers, and tenants.
Increase qualified enquiries for valuations, full management, and lettings.
Strengthen local SEO for Putney and surrounding SW15/South West London searches.
Deliver a fast, mobile-ready WordPress build that the client team can update easily.
Strategy & Approach
1. Discovery & Content Architecture
We began by:
Reviewing the existing Putney Property Management website and content.
Analysing competitor property management and lettings sites in Putney and South West London.
Defining key user groups:
Landlords (single-property and portfolio)
Vendors needing sales support or valuation
Tenants searching for rentals
From this, we developed a new site map that clearly separated:
For Landlords: Property Management, Rent Collection, Let-Only, Portfolio Landlords
For Sellers: Sales Support, Valuation Requests
For Tenants: Available Properties, Tenant Support
Company & Contact: About, Area Focus, Contact & Forms
Each section was mapped to a primary goal: either “Request a Valuation” or “Discuss Management”.
2. Brand Messaging & On-Page Content Strategy
We refined messaging to speak directly to landlord concerns:
Highlighted local expertise in SW15 and surrounding areas.
Emphasised outcomes:
Reliable rent collection
Fast response to maintenance issues
Compliance with landlord regulations
Simplified language and replaced jargon with clear, benefit-driven statements.
Each major page followed a consistent structure:
Problem / Pain Point (e.g., time, stress, compliance)
What Putney Property Management does
How the service works step-by-step
Why local landlords trust them
CTA: “Request Your Free Valuation” or “Talk to Our Team”
3. UX & UI Design for a Local Property Brand
The UX and UI principles were:
Credibility: Clean layouts, strong typography, and clear spacing to create a professional, trustworthy feel.
Clarity: Distinct sections for landlord, seller, and tenant journeys with minimal distractions.
Conversion: Repeated, visible CTAs in all key sections.
We incorporated:
Hero sections focused on Putney landlords and SW15 properties.
Trust elements: local address on Upper Richmond Road, phone number, and clear contact details.
Cards or blocks outlining management packages and what’s included.
On mobile, sticky access to phone/WhatsApp/contact to capture leads quickly.
4. WordPress Development & CMS Flexibility
The website was rebuilt on WordPress with:
Reusable sections for:
Service highlights
Valuation CTAs
Testimonials or trust statements
FAQs for landlords and tenants
Template-driven pages for:
Landlord services
Sales/valuation
Area / local market information
Blog or resources
The backend was structured so the client can:
Add new area pages (e.g., surrounding SW15 locations)
Update fees, service descriptions, and FAQs
Publish blog posts about the Putney rental market and landlord tips
5. SEO Implementation for Local Property Management
We implemented a local SEO strategy focused on Putney and SW15:
Targeted keyword themes:
“property management Putney”
“letting agent Putney SW15”
“rental valuation Putney”
“property management South West London”
Optimised each core page with:
Localised meta titles and descriptions
H1s and H2s aligned to search intent
Internal linking between landlord services, valuations, and area content
Structured content to answer frequent landlord questions about:
Fees and service levels
Compliance and maintenance
Vacancies and tenant sourcing time
6. Performance, Security & Tracking
To support both UX and marketing:
Implemented caching and image optimisation to improve speed.
Applied core security configurations suitable for a property website capturing enquiry data.
Set up tracking around:
Valuation form submissions
Clicks on phone/WhatsApp buttons
Visits to landlord-focused pages vs tenant pages
This provided a baseline for future campaigns and CRO work.
Results & Impact
In the months after launch, the revamped website delivered:
Stronger local positioning as a dedicated Putney/SW15 property management specialist.
Cleaner journeys for landlords, leading to more valuation and management enquiries.
A solid SEO foundation for future content around Putney rental valuations, landlord advice, and area insights.
Operational flexibility, allowing the internal team to update listings, content, and FAQs without ongoing dev support.
(You can later add real numbers like: “X% more valuation enquiries”, “X% increase in organic traffic”, etc., once Analytics is fully tracked.)
Frequently Asked Questions
The previous website did not clearly position the brand as a local SW15 expert, nor did it guide landlords and sellers towards key actions like requesting a valuation or signing up for management. Navigation was fragmented and the site was not structured around local search terms or conversion.
We reorganised the content into clear landlord-focused pages (management, lettings, valuations), simplified the copy, and added multiple CTAs across the journey. Landlords can now quickly understand what’s included, how the process works, and how to contact the team for a valuation or management discussion.
A8OM implemented an SEO-first structure targeting local keywords around property management, lettings, and valuations in Putney and SW15. Each core page received optimised meta data, headings, and internal links, making it easier for potential clients to find the business when searching for local management support.
The revamped site treats valuations and landlord enquiries as primary goals. Messaging leads into clear CTA “Request a Valuation”, “Book a Call”, and “Contact Our Team” placed in headers, mid-content, and page footers, so visitors always know the next step.
Yes. The framework discovery, local market understanding, UX design, WordPress build, and local SEO can be adapted to other property management and lettings agencies in different areas. A8OM can tailor the messaging, structure, and keyword strategy to your specific geography and landlord profile.