Responsibilities:

• Estimate and allocate performance media budgets across all channels in order to meet business goals.
• Improve the effectiveness and efficiency of our performance channels through data-driven methodologies, analysis, and measurement.
• Build a world-class performance marketing engine across tracking, attribution, and optimization with analytics and data science partners.
• Monitor and report on campaign performance, including LTV, CPA, ROI, etc.
• Drive scalable results through test-and-learn strategies
• Develop the analytical, communication, and leadership skills of the talented individuals on your team

Requirements:

• 5+ years’ experience in acquisition marketing and performance/growth marketing with direct oversight of SEM, display, retargeting, paid social, and funnel optimization.
• 2-3 years of people management experience
• Proven track record of growing marketing investment
• Ability to influence decision-makers in a fast-paced, matrixed organization with stakeholders across multiple time zones.
• Expertise in problem-solving and analysis combined with the ability to synthesize findings and effectively communicate them to all levels of the organization.
• An ability to focus on details while also being able to communicate high-level strategies
• Budget management experience.