Beginner’s Guide to Using TikTok Ads in 2023

July 26, 2023

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Beginners guide to use tiktok ads in 2023

TikTok is a social media platform that has exploded in popularity in recent years. With over 1 billion active users worldwide, it’s a great opportunity for businesses to reach a new audience. If you’re looking to use TikTok ads to promote your business, this blog post is for you. We’ll walk you through the basics of TikTok ads, from creating your first ad to tracking your results. 

What are TikTok ads 

TikTok ads are short, engaging videos that are shown to users on the TikTok app. They can be used to promote a variety of products and services, and they can be targeted to specific demographics and interests. 

Why use TikTok ads? 

There are several reasons why you might want to use TikTok ads. First, TikTok has a massive user base, so you have the potential to reach a lot of people with your ads. Second, TikTok ads are very engaging, so they’re more likely to capture people’s attention than traditional ads. Third, TikTok ads are relatively affordable, so they’re a good way to get started with social media advertising. 

How to create a TikTok ad? 

To create a TikTok ad, you’ll need to create a TikTok account and then go to the “Create” tab. From there, you can select the “Ad” option and follow the instructions. 

What are the different types of TikTok ads? 

There are three main types of TikTok ads: 

In-feed ads 

These ads are shown in the same way as regular TikTok videos. They can be up to 60 seconds long and can be targeted to specific demographics and interests. 

Top View ads 

These ads are shown at the top of the TikTok app when users open it. They’re the most expensive type of TikTok ad, but they also have the potential to reach a lot of people. 

Branded hashtag challenge ads 

These ads allow you to create a hashtag challenge that users can participate in. When users use the hashtag, their videos will be shown to other users. 

How to target your TikTok ads 

When you’re creating a TikTok ad, you can target your ads to specific demographics and interests. You can also target your ads based on people who have watched your videos in the past. 

How to track the results of your TikTok ads 

TikTok provides detailed analytics that you can use to track the results of your ads. You can see how many people saw your ads, how many people clicked on your ads, and how many people took the desired action (such as making a purchase). 

How to write a killer TikTok ad 

Now that you know the basics of TikTok ads, let’s talk about how to write a killer TikTok ad. Here are a few tips:

Start with a strong hook.

Your first few seconds are crucial, so make sure you grab people’s attention right away.
Use eye-catching visuals.

TikTok is a visual platform, so make sure your ads are visually appealing.
Keep your ads short and sweet.

TikTok users have short attention spans, so keep your ads short and to the point.
Use relevant hashtags.

Hashtags are a great way to get your ads seen by more people.
Track your results.

It’s important to track the results of your ads so you can see what’s working and what’s not. 

How to make your TikTok ads stand out 

In addition to following the tips above, there are a few other things you can do to make your TikTok ads stand out. Here are a few ideas: 

Use humor.

Humor is a great way to connect with people and make your ads more memorable.
Be authentic.

People can spot a fake a mile away, so make sure your ads are authentic and reflect your brand’s personality.
Use music.

TikTok is a music-based platform, so using music in your ads can be a great way to capture people’s attention.
Partner with influencers.

Partnering with influencers is a great way to reach a new audience and get your ads seen by more people.
Run contests and giveaways.

Running contests and giveaways is a great way to generate excitement around your brand and get people to engage with your ads. 


TikTok ads can be a great way to promote your business and reach a new audience. By following the tips in this guide, you can create effective TikTok ads that will help you achieve your marketing goals. Here are some additional tips for writing a good TikTok ad: 

Tell a story.

People love stories, so try to tell a story in your ad. This will help you connect with people on an emotional level and make your ad more memorable. 

Use call-to-action.

Tell people what you want them to do after they see your ad. Do you want them to visit your website? Sign up for your email list? Make a purchase? Make sure your call-to-action is clear and concise. 

Test and iterate.

Once you’ve created your ad, test it and see what works. Try different ad formats, different targeting options, and different call-to-actions. See what gets the best results and then iterate on your ads based on your findings. 

By following these tips, you can create effective TikTok ads that will help you reach a new audience and grow your business. 

Get In Touch 

A8om is a digital marketing agency that specializes in running successful ads on social media platforms including TikTok. We have a team of experts who can help you create a custom social media strategy that meets your specific needs. Contact us today to learn more about how we can help you grow your business. 

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